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HOME RESULTS: 2015 (14) INNOVATIVE USE OF MEDIA - BRONZE, Eveready Book Of Play, TBWA Kuala Lumpur

(14) INNOVATIVE USE OF MEDIA - BRONZE, Eveready Book Of Play, TBWA Kuala Lumpur

Title
Eveready Book Of Play

Product / Service
Eveready Torchlights & Batteries

Client
Energizer Malaysia

Brief
Season 5 of The Walking Dead would be premiering on Malaysian cable TV, the same day as the US. With the cliffhanging finale of Season 4, fans were kept on the edge of their seats as the lives of their favourite characters were left hanging in the balance. How could we continue the excitement leading up to the premiere of the new season?

Solution
The installation was modelled after the iconic container, providing visual continuity from the show. We used the power of technology to give fans a larger than life experience of the world of The Walking Dead - the first of its kind in Malaysia. Through AR (augmented reality) and sensory technology, fans were able to see the dead come to life, right before their eyes.

CCO
Sa'ad Hussein

Executive Creative Director
VJ Anand

CGH
Shune

ACD
Lay Jian-Yi

Senior Art Director
Julian Yap

Designer
Tay Shen Thuu, Sam Lai

Copywriter
Rahimaton Shukor, William Beale, Shune

Agency Producer
Benson Clive

Client Service
Loh Mun Yee, Ayuni Jamal, Lee Xin Yi

Others
Chow Chun Son, Nigel Pinto, Randy Jay Pavanaris, Jerry Lai, MK Wong, Hendro Setyo, Canang Studio Sdn Bhd (Production Team)

McKurma Box
 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated