Kancil Awards

The Malaysian Advertising Awards

(14) INNOVATIVE USE OF MEDIA - MERIT, PLAYBOY SKIN, Saatchi & Saatchi Malaysia

Title
PLAYBOY SKIN

Product / Service
CONDOMS

Client
RC INTACT (M) SD BHD

Brief
In 2015, Playboy Lubricated 3 in 1 condom made its way into the Malaysian market. However, young Malaysians believe condoms get in the way of maximum pleasure. We needed to find a way to demonstrate how the Lubricated 3 in 1 debunks this claim, and we had to do it in a market where condom advertising was banned in the mainstream media.

Solution
We took advantage of the fact that youths today can't live without their mobile phones, and created a latex phone case that demonstrated the stimulating texture of the Lubricated 3 in 1. The phone case was designed with dots and ribs on its surface, exactly like the condom; hence allowing youths to feel the pleasure of using the Lubricated 3 in 1, every time they picked up their mobile phones.

Executive Creative Director
SATHI ANAND

Art Director
LIM SENG SEONG

Copywriter
MINDY LIM

Designer
LIM SENG SEONG, AMOS TEE

Client Service
GAVIN TEOH

Print Producer
PARAMJIT KAUR, MOHD FARIS ABU BAKAR

Production House
DIRECTORS THINK TANK

Photography Studio
31 SQUARE

 

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