Product / Service
RC INTACT (M) SD BHD
In 2015, Playboy Lubricated 3 in 1 condom made its way into the Malaysian market. However, young Malaysians believe condoms get in the way of maximum pleasure. We needed to find a way to demonstrate how the Lubricated 3 in 1 debunks this claim, and we had to do it in a market where condom advertising was banned in the mainstream media.
We took advantage of the fact that youths today can't live without their mobile phones, and created a latex phone case that demonstrated the stimulating texture of the Lubricated 3 in 1. The phone case was designed with dots and ribs on its surface, exactly like the condom; hence allowing youths to feel the pleasure of using the Lubricated 3 in 1, every time they picked up their mobile phones.
Executive Creative Director
LIM SENG SEONG
LIM SENG SEONG, AMOS TEE
PARAMJIT KAUR, MOHD FARIS ABU BAKAR
DIRECTORS THINK TANK