THE UNHAPPY HOURS PROJECT
Product / Service
PUBS AGAINST DOMESTIC VIOLENCE
Recent research carried out in Malaysia showed that inebriation was one of the leading causes for domestic violence.It is also a known fact that alcohol tends to exacerbate an already inherent violent disposition.Elysium Pub, a popular pub, as a socially responsible establishment, wanted to spread this Do Not Drink & Beat message.
The Unhappy Hours Project. We used the usual Happy Hours chalkboards in pubs, to deliver messages urging patrons not to drink & beat.
Sean Goh, Tan Hwee Lim, Davina Tan, Goh Kien Kok
Charmaine Sankar, Davina Tan
Wong Peng Chun
Erisca Chan, Michelle Ho
T. Kalithasan, Brandon Chai
Veronica Rajandra, Lauren Campos