Kancil Awards

The Malaysian Advertising Awards

(14) INNOVATIVE USE OF MEDIA - MERIT, THE UNHAPPY HOURS PROJECT, FCB Kuala Lumpur

Title
THE UNHAPPY HOURS PROJECT

Product / Service
PUBS AGAINST DOMESTIC VIOLENCE

Client
Elysium Pub

Brief
Recent research carried out in Malaysia showed that inebriation was one of the leading causes for domestic violence.It is also a known fact that alcohol tends to exacerbate an already inherent violent disposition.Elysium Pub, a popular pub, as a socially responsible establishment, wanted to spread this Do Not Drink & Beat message.

Solution
The Unhappy Hours Project. We used the usual Happy Hours chalkboards in pubs, to deliver messages urging patrons not to drink & beat.

Creative Director
Charmaine Sankar

Art Director
Sean Goh, Tan Hwee Lim, Davina Tan, Goh Kien Kok

Copywriter
Charmaine Sankar, Davina Tan

Illustrator
Wong Peng Chun

Designer
Erisca Chan, Michelle Ho

Photography Studio
Character Studio

Print Producer
T. Kalithasan, Brandon Chai

Client Service
Veronica Rajandra, Lauren Campos

 

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