Kancil Awards

The Malaysian Advertising Awards

(13) INTEGRATED - MERIT, Beeehhh A Hero, FOREFRONT INTERNATIONAL

Title
Beeehhh A Hero

Product / Service
FOREFRONT CSR

Client
FOREFRONT International

Brief
In keeping with the year of the goat, our communication and creative teams hatched a CSR campaign built around the concept of goats helping people. It needed to be light and fun, while also allowing the FOREFRONT brand to make an impact in the lives of those less fortunate.

Solution
It was out of this that the Beeehhh A Hero campaign was born. Featuring funny plays on the sounds that goats make the, the project's imagery was likewise light-hearted and cartoonish in order to appeal to a wide target audience. The mechanism of the initiative itself called for clients to take part via adoption of goats, which we will then pledge a sum of money toward procuring milk goats, to be given to families in areas that would benefit from them. To effectively execute this campaign, we worked together with renowned NGO World Vision, eventually presenting them with a cheque for all the proceeds of the initiative.

Executive Creative Director
Jack Tan

Others
Adrien Saint, Nanthini, Sylvester Hiew, Michelle Chun, Tan Shu Yi

Copywriter
Lynn Loh

Designer
Kah May Chan

Web / Multimedia Designer
Leow Wai Kit, Andy Ng

Programmer
Mohd Azlan Bin Zakaria

Art Director
Nico Pua

Agency Producer
Sandra Khor

Cameraman
Steven Chuah, Sandra Khor

Illustrator
Kah May Chan

 

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