Kancil Awards

The Malaysian Advertising Awards

(2.2) OUTDOOR ADVERTISING [Posters] - BRONZE, CANON CCTV - BURGLAR, LUNCH COMMUNICATIONS

Title
CANON CCTV - BURGLAR

Product / Service
CLOSED-CIRCUIT TV

Client
CANON MARKETING (MALAYSIA) SDN BHD

Brief
To highlight the clear zooming capabilities of the Canon VB-H43 CCTV(240x magnification)

Solution
Using zoom lines (in manga) to form metal bars zeroing in and surrounding each perpetrator, to illustrate that nothing escapes the sights of the Canon VB-H43 CCTV.

Executive Creative Director
Woon Hoh

Creative Director
Joseph Lee

Art Director
Willeon Leong, Kevin Leng, Joseph Lee, Woon Hoh

Copywriter
Allan Lee

Photographer
Brandon

Photography Studio
Add Studio

Digital Retoucher
Jackson

Client Service
Tanner Nagib, Margaret Chew, Kym Mi

 

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Kancil-2017

Kancil Awards 2017 Winners

 


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