Kancil Awards

The Malaysian Advertising Awards

(2.2) OUTDOOR ADVERTISING [Posters] - SILVER, Cut a tree. Kill a life - Rhino, Y&R Malaysia

Title
Cut a tree. Kill a life - Rhino

Product / Service
Belum-Temengor Rainforest

Client
Malaysian Nature Society

Brief
Since 1950, Malaysia has lost more than half of its natural rainforest. Belum-Temengor Rainforest is 130 million years old (older than the Amazon) and is continuously being logged, resulting in killing many endangered animals. We needed to stop deforestation, and raise funds to save Malaysia's endangered animals from extinction.

Solution
To raise awareness on the effects of deforestation on Belum-Temengor Rainforest, we created a series of posters to reveal the brutality every time we cut a tree. These illustrations expose the vulnerability of Malaysia’s most endangered animals, like the Malaysian Tapir and more.

Executive Creative Director
Gigi Lee

Creative Director
Joshua Tay

Art Director
Law Kok Yew, Joshua Tay, Gigi Lee

Copywriter
Wilcox Yap

Designer
Law Kok Yew, Nicholas Siew

Illustrator
Law Kok Yew, Nicholas Siew

Typographer
Law Kok Yew, Nicholas Siew

Photographer
Image Rom

Client Service
Eliza Wong

Print Producer
TL Tan

Print Maker
Ooi Cheing Tam, Cue Art & Design Associates

Client Supervisor
Henry Goh, Shanmugaraj

 

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