Kancil Awards

The Malaysian Advertising Awards

(2.3) OUTDOOR ADVERTISING [Ambient] - BRONZE, No tree, no animal - Elephant, Y&R Malaysia

Title
No tree, no animal - Elephant

Product / Service
Belum-Temengor Rainforest

Client
Malaysian Nature Society

Brief
Since 1950, Malaysia has lost more than half of its natural rainforest. The Belum-Temengor Rainforest is 130 million years old (older than the Amazon) and is one of the last refuge for many endangered animals. The rainforest is continuously being logged, and as a result many animals do not survive. We needed to raise awareness for nature's coexistence with wildlife and raise funds to help preserve the Belum-Temengor Rainforest.

Solution
To reveal nature's coexistence with wildlife, we create a series of installations that are part tree, part animal. Unlike traditional billboards, these installations are custom made for the trees that wear them. We use these to showcase the endangered animals of Malaysia. For added impact, we featured them life-sized in all our installations.

Executive Creative Director
Gigi Lee

Creative Director
Joshua Tay

Art Director
Law Kok Yew, Joshua Tay, Gigi Lee

Copywriter
Wilcox Yap

Designer
Law Kok Yew

Illustrator
Law Kok Yew

Typographer
Law Kok Yew

Client Service
Eliza Wong

Print Producer
TL Tan

Agency Producer
Robert Aw

Production House
Motionrom Sdn Bhd

Film Director
Aaron Lau

Client Supervisor
Henry Goh, Shanmugaraj

 

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