Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 (2.3) OUTDOOR ADVERTISING [Ambient] - MERIT, Night Run, Mega Advertising Sdn Bhd

(2.3) OUTDOOR ADVERTISING [Ambient] - MERIT, Night Run, Mega Advertising Sdn Bhd

Title
Night Run

Product / Service
Anytime Fitness 24-Hour Gym

Client
Anytime Fitness Malaysia

Brief
It's common for Malaysians to workout at local parks during the night because their day is occupied by work. But as we all know, Malaysia isn't always the safest place to be out in when it's dark.

Solution
Glowing messages that can only be seen at night reminding people at jogging paths, cycling tracks and rendezvous points of the dangers that may lurk behind a bush or a tree.

Executive Creative Director
Leister Yam

Creative Director
Alexis Keith Fernandez

Art Director
Foo Meow Kee, Michelle Ong, Tracy Teh

Copywriter
Alexis Keith Fernandez, Kirk Kaiser, Kellie Kan

Designer
Siah Kim Weng

Print Producer
Kitty Wan

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated