Kancil Awards

The Malaysian Advertising Awards

(2.3) OUTDOOR ADVERTISING [Ambient] - MERIT, Night Run, Mega Advertising Sdn Bhd

Title
Night Run

Product / Service
Anytime Fitness 24-Hour Gym

Client
Anytime Fitness Malaysia

Brief
It's common for Malaysians to workout at local parks during the night because their day is occupied by work. But as we all know, Malaysia isn't always the safest place to be out in when it's dark.

Solution
Glowing messages that can only be seen at night reminding people at jogging paths, cycling tracks and rendezvous points of the dangers that may lurk behind a bush or a tree.

Executive Creative Director
Leister Yam

Creative Director
Alexis Keith Fernandez

Art Director
Foo Meow Kee, Michelle Ong, Tracy Teh

Copywriter
Alexis Keith Fernandez, Kirk Kaiser, Kellie Kan

Designer
Siah Kim Weng

Print Producer
Kitty Wan

 

Kancil-PublicViewing

Public Viewing Site

 

Kancil-2017

Kancil Awards 2017 Winners

 


Kancil Awards YouTube channel View the Kancil Awards 2006 — 2015 winning entries on YouTube.