Kancil Awards

The Malaysian Advertising Awards

(1.2) Press Advertising [Press Campaign] - BRONZE, The Malay Mail: Social media or the trusted source, Y&R Malaysia

Title
The Malay Mail: Social media or the trusted source

Product / Service
Malay Mail

Client
Redberry Sdn Bhd

Brief
Newspaper readership is declining as more youths are turning to social media for quick news updates. However, news updates on social media lack credibility and critical analysis that newspapers give. We needed to turn this trend around and encourage youths to get their news from a more trusted source, the Malay Mail.

Solution
News updates on social media lack depth, and to demonstrate this, we chose 10 iconic news and turn them into posters that provoke and question people’s perception on them. Each poster is designed to reflect the impact and power of Malay Mail’s ability to analyse news.

Executive Creative Director
Gigi Lee

Creative Director
Joshua Tay

Art Director
Goh Siow Werm, How Wei Zhong, Gigi Lee, Joshua Tay

Copywriter
Wilcox Yap, Edward Ong

Designer
Goh Siow Werm, How Wei Zhong, Nicole Sue Tan, Wong Jing Wen

Illustrator
Goh Siow Werm, How Wei Zhong, Nicole Sue Tan, Wong Jing Wen, Chan Carol, Niu Jia Chyi, Lim Ling Li

Typographer
Goh Siow Werm, How Wei Zhong, Nicole Sue Tan, Wong Jing Wen

Photographer
Image Rom

Client Service
Lisa Hezila, Tan Sher Yen

Print Producer
TL Tan, Irene Yap

Client Supervisor
Peter A. Das

 

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