Kancil Awards

The Malaysian Advertising Awards

(8.7) RADIO & RADIO CRAFT [Writing] - MERIT, Chef, PUBLICIS COMMUNICATION MA

Title
Chef

Product / Service
Hardware Store

Client
Mr. D.I.Y. Trading Sdn Bhd

Brief
MR DIY is more than a store that offers a range of do-it-yourself hardware. Its wide selection of supplies serves not just as tools but a source of inspiration. In fact, a visit to the store for DIY enthusiasts will launch them passionately into a desired project or task.

Solution
This pair of radio commercials depicts the words of wisdom from a Carpenter and a Chef. In an overt and passionate manner, they comically apply word play in their expressions to allude to the variety of wares available at MR DIY.

Translation
Performer: Welcome, ladies and gentlemen! Today's performance is called lion's head (meatball). First, bring out the chopping block. Toss the meat mid air to tenderize the meat. Chop up the meat quickly with a sharp knife. Use two big cleavers to mince the meat in a steady rhythm. Light the fire! Add seasoning! Drop the meatballs into the pan and stir with two spatulas. Lift and flip the pan, toss the meatballs several times. If you're breathing fire now, add more oil! Stretch out your leg, balance the bowl on your toes! Break out the cutlery! A delicious dish is served. Audience: Master, you must have been an acrobat before, right?! Announcer: Mr DIY, lead your life with passion!

Executive Creative Director
Monica Chen

Copywriter
Ang Sin Kean

Client Service
Khor Chia Yin, Leon Tang

Agency Producer
Jennifer Hendroff

Production House
Real Time Studios

Production House Producer
Jennifer Yiew

Sound Engineer
Dennis See

Vocalist
Chow Kee Moo, Ivan Teh, Nicole Chong

 

Kancil-PublicViewing

Public Viewing Site

 

Kancil-2017

Kancil Awards 2017 Winners

 


Kancil Awards YouTube channel View the Kancil Awards 2006 — 2015 winning entries on YouTube.