Product / Service
Mr. D.I.Y. Trading Sdn Bhd
MR DIY is more than a store that offers a range of do-it-yourself hardware. Its wide selection of supplies serves not just as tools but a source of inspiration. In fact, a visit to the store for DIY enthusiasts will launch them passionately into a desired project or task.
This pair of radio commercials depicts the words of wisdom from a Carpenter and a Chef. In an overt and passionate manner, they comically apply word play in their expressions to allude to the variety of wares available at MR DIY.
Performer: Welcome, ladies and gentlemen! Today's performance is called lion's head (meatball). First, bring out the chopping block. Toss the meat mid air to tenderize the meat. Chop up the meat quickly with a sharp knife. Use two big cleavers to mince the meat in a steady rhythm. Light the fire! Add seasoning! Drop the meatballs into the pan and stir with two spatulas. Lift and flip the pan, toss the meatballs several times. If you're breathing fire now, add more oil! Stretch out your leg, balance the bowl on your toes! Break out the cutlery! A delicious dish is served. Audience: Master, you must have been an acrobat before, right?! Announcer: Mr DIY, lead your life with passion!
Executive Creative Director
Ang Sin Kean
Khor Chia Yin, Leon Tang
Real Time Studios
Production House Producer
Chow Kee Moo, Ivan Teh, Nicole Chong