Kancil Awards

The Malaysian Advertising Awards

(8.7) RADIO & RADIO CRAFT [Writing] - MERIT, Qu Kam Tong Medical Hall, Mega Advertising Sdn Bhd

Title
Qu Kam Tong Medical Hall

Product / Service
9 Seputeh

Client
MRCB Land

Brief
To sell 9 Seputeh, a new development in the famous and heritage-rich Old Klang Road.

Solution
Borrow the credibility of famous local landmark shops to help sell the development while urging the community to get to know their neighbours.

Translation
[Chorus]: (Hoo! Ha!) [Man]: You climbed up a stool to change the light, but slipped and fell instead, oh no! [Chorus]: (Hoo! Ha!) [Man]: Luckily, there's a medical hall around the corner. [Chorus]: (Hoo! Ha!) [Man]: You were doing Yoga to stay fit, ended with a twisted hip instead. But don't worry! [Chorus]: (Hoo! Ha!) [Man]: Luckily, there's a medical hall around the corner. You won the race in the name of your family, but sprained your foot as well. Just your luck! Luckily, there's a medical hall around the corner. [Chorus]: (Hoo! Ha!) [Announcer]: Qu Kam Tong Medical Hall, just across the road from 9 Seputeh. Living at 9 Seputeh... [Man]: Everything is closer.

Executive Creative Director
Leister Yam

Creative Director
Alexis Keith Fernandez

Copywriter
Leister Yam

Sound Engineer
Mei Yee

Music
CAD Music

 

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