Kancil Awards

The Malaysian Advertising Awards

(5.1) CYBER [Web Platforms] - MERIT, Grandfather Stories, TBWA Kuala Lumpur

Title
Grandfather Stories

Product / Service
Malaysian Legacies

Client
TBWA Kuala Lumpur

Brief
LOST PIECES IN OUR NATION'S HISTORY Today's generation is missing out on historical gems of the past: The grandfather stories that once accompanied us throughout our childhoods. All they're left with is questionable history found in books. As time passes, our elders' stories are slowly forgotten. And the future generation will never truly know what took place in their neighbourhoods, hometowns, and families...

Solution
WE REFUSED TO LET THEIR STORIES FADE AWAY So we created an online database that preserves these stories. A platform to immortalise the tales of the people who lived through the past - just like a time capsule. A site that geo-tags each piece of history taking us through a journey that deepens our understanding of race, culture, and each other.

CCO
Sa'ad Hussein

Executive Creative Director
VJ Anand

ACD
Lay Jian-Yi, Maharis Azman

CGH 
Shune

Copywriter
Abiseshana Mohan, William Beale

Cameraman
Sueen Thoo, William Beale

Motion Designer
Hadi Muslim

Designer
Faridz Husaini

Client Service
Wong Siew Yau

Others
Imaginex Studios (Audio House)

 

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