To promote the Xperia Z's key features and ensure it stood out in a crowded smartphone market prior to launch.
A campaign that highlights the Xperia Z's features via interactive gaming that test users' concentration levels and attention to detail.
How it Works?
Challenge 1 - Water Resistance
Remember the characters falling onto the Xperia Z's screen.
Challenge 2 - Dust Resistance
Follow the ringtone to find the buried Xperia Z.
Challenge 3 - Mobile Bravia Engine 2
Select the smartphone display that is powered by Bravia
'The Code of Z's unique interactivity has raised the bar for innovative user engagement and it perfectly showcased the features of Xperia Z.
The Code of Z
Sony Mobile Malaysia
Liew San Yen
Tan Wang Teck, Chien Wee Hang
Chien Wee Hang
Web Designer/Multimedia Designer
Chien Wee Hang, Eng Lee Peng
Liew San Yen, Eng Lee Peng
Liew San Ling, Ter Pek Yew, Jessica Teoh
Video Independent Pictures
Production House Producer