Kancil Awards

The Malaysian Advertising Awards

(9.1) Cyber [Websites and Microsites] — MERIT, World's Biggest Entertainment, IF Interactive

The Brief
To introduce Sony Xperia Z Ultra - the world's biggest screen smartphone, by using its key product pillar: entertainment.

The Challenge
How do we create compelling experience to make potential buyers want this phone for its big screen and entertainment qualities?

The Solution
We created a series of characters in a gaming experience that represented five different entertainment themes. The characters were big on fun - but miniature in size. If players chose to "Go Ultra" the character would expand to its full size and reveal its world, allowing players to truly feel the difference of a big screen.

Title
World's Biggest Entertainment

Client
Sony Mobile Communications

Product/Service
Electronics

Internet URL
http://whatif.net.my/awards2013/worldsbiggestentertainment.php

Creative Director
Liew San Yen

Art Director
Tan Wang Teck

Copywriter
Chong Yiing Chau

Designer
Chien Wee Hang

Web Designer/Multimedia Designer
Tan Wang Teck, Jonathan Ong

Programmer
Jonathan Ong

Client Service
Liew San Ling, Yap Joo Yee, Adeline Ng

Illustrator
Tan Wang Teck

Vocalist
Yap Joo Yee

 

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