Kancil Awards

The Malaysian Advertising Awards

(5.1) CYBER [Web Platforms] - MERIT, Reset The Future, Y&R Malaysia

Title
Reset The Future

Product / Service
Insurance

Client
Sun Life Malaysia

Brief
Sun Life Malaysia, an insurance company, posed us a task: to actively remind Malaysians of how the choices made today impacts the way the future turns out.

Solution
To achieve this, we created an engaging experience called Reset The Future. An interactive site that allow users to make life decisions and see how it affects their future, instantly. Upon discovering the negative outcome, users have the opportunity to reset their future, to make a choice with Sun Life Malaysia for a brighter result.

Executive Creative Director 
Gigi Lee

Creative Director 
Joshua Tay

Art Director
Shireen Ang, Lai Wai Yeap

Copywriter
Jonn Dogra, Claira Chan

Designer
Shireen Ang, Lai Wai Yeap

Agency Producer
Robert Aw

Client Service
Nigel Menezes, Tan Sher Yen, Michelle Ngu, Muhammad Uwais

Photographer
Image Rom

Production House
Motionrom Sdn Bhd

Film Director
Aaron Lau

Others
Wunderman: Azhar Razali - Executive Creative Director, Kenny Chai - Art Director, Arif Hamid - Interactive Director, Chen Qin Yi - Interactive Designer, Ghanil Yusof - Tech Lead, Chan Wei Chun - Project Manager. VML Qais: Ishan Chatterjee - Head of Market Development, Ida Ong - Senior Business Executive, Giles Henderson - Director, Media & Channels, Christine Leobrera - Media Manager

 

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