Kancil Awards

The Malaysian Advertising Awards

(5.1) CYBER [Web Platforms] - MERIT, Reset The Future, Y&R Malaysia

Reset The Future

Product / Service

Sun Life Malaysia

Sun Life Malaysia, an insurance company, posed us a task: to actively remind Malaysians of how the choices made today impacts the way the future turns out.

To achieve this, we created an engaging experience called Reset The Future. An interactive site that allow users to make life decisions and see how it affects their future, instantly. Upon discovering the negative outcome, users have the opportunity to reset their future, to make a choice with Sun Life Malaysia for a brighter result.

Executive Creative Director 
Gigi Lee

Creative Director 
Joshua Tay

Art Director
Shireen Ang, Lai Wai Yeap

Jonn Dogra, Claira Chan

Shireen Ang, Lai Wai Yeap

Agency Producer
Robert Aw

Client Service
Nigel Menezes, Tan Sher Yen, Michelle Ngu, Muhammad Uwais

Image Rom

Production House
Motionrom Sdn Bhd

Film Director
Aaron Lau

Wunderman: Azhar Razali - Executive Creative Director, Kenny Chai - Art Director, Arif Hamid - Interactive Director, Chen Qin Yi - Interactive Designer, Ghanil Yusof - Tech Lead, Chan Wei Chun - Project Manager. VML Qais: Ishan Chatterjee - Head of Market Development, Ida Ong - Senior Business Executive, Giles Henderson - Director, Media & Channels, Christine Leobrera - Media Manager



Public Viewing Site



Kancil Awards 2017 Winners


Kancil Awards YouTube channel View the Kancil Awards 2006 — 2015 winning entries on YouTube.