Pharmaton Kiddi Puppet Show Pack
Product / Service
Pharmaton Kiddi Supplements
Boehringer Ingelheim Div, Diethelm (M) Sdn. Bhd
To drive sales of Pharmaton Kiddi CL with a twin-pack offer, the agency was commissioned to devise a campaign that would appeal to parents and kids alike, at a small budget.
Understanding that decisions to purchase children’s supplements are mostly made in-store, we created a special promo pack. Based on a common behaviour of how children love stories, we conceptualised something that would encourage parents to interact with their children through storytelling. To fully realise this concept, we created a series 5 finger puppets as collectible premiums, and designed a packaging that transforms into a mini finger puppet theatre, complete with a short storyboard for children and parents to have fun and fully engage with Pharmaton Kiddi CL.
Teng Ing Siong
June Adelyn Kang
Lim Sue Ann