Kancil Awards

The Malaysian Advertising Awards

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Awards 2017 Brief

 

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HOME RESULTS: 2015 (3.4) DESIGN [Open Single] - MERIT, Deervid vs Golion, Y&R Malaysia

(3.4) DESIGN [Open Single] - MERIT, Deervid vs Golion, Y&R Malaysia

Title
Deervid vs Golion

Product / Service
Kancil Call For Entries 2015

Client
4A's Malaysia

Brief
This year, Y&R Malaysia is tasked to come up with the theme for Kancil Awards 2015.

Solution
Our idea? Deervid vs. Golion, a word play based on the analogy of David and Goliath. The whole concept is to show that being a small, local award show doesn’t mean our standards are any less than international giants, like Cannes Lions. To demonstrate that, our Call for Entry booklet is designed with Malaysia’s past Cannes Lions winners in mind. Each page is a replica of their award-winning works, with a twist of our own. Accompanied by content that challenges Malaysian creatives to enter their ideas to the Kancil Awards 2015. Because ultimately, we CAN take on the giants.

Executive Creative Director
Gigi Lee

Creative Director
Joshua Tay

Art Director
How Wei Zhong, Nicole Sue Tan, Joshua Tay, Gigi Lee

Copywriter
Claira Chan, Edward Ong

Designer
How Wei Zhong, Nicole Sue Tan, Law Kok Yew, Alvin Lim, Puee Swee, Joshua Tay, Sylvia Teoh, Sim Ee Pei, Wei Bin Liew, Amirah Othman

Illustrator
Puee Swee, How Wei Zhong, Nicole Sue Tan, Law Kok Yew, Alvin Lim, Cue Art, Joshua Tay, Sylvia Teoh, Sim Ee Pei, Wei Bin Liew, Amirah Othman

Typographer
Nicole Sue Tan, How Wei Zhong

Photographer
Image Rom

Client Service
How Wei Zhong, Gigi Lee

Print Producer
TL Tan

Client Supervisor
Lois Leng, J. Matthews

Printer
Pringard Trading

Others
Illustration page 7 & 8 by BBDO Proximity Malaysia & TBWA Malaysia

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated