Kancil Awards

The Malaysian Advertising Awards

(12.9) ENTERTAINMENT & BRANDED CONTENT [Live Experience] - MERIT, THE WALKING DEAD, Isobar

Title
THE WALKING DEAD

Product / Service
TV Show

Client
FOX International Channels

Brief
Season 5 of The Walking Dead would be premiering on Malaysian cable TV, the same day as the US. With the cliffhanging finale of Season 4, fans were kept on the edge of their seats as the lives of their favourite characters were left hanging in the balance. How could we continue the excitement leading up to the premiere of the new season?

Solution
The installation was modelled after the iconic container, providing visual continuity from the show. We used the power of technology to give fans a larger than life experience of the world of The Walking Dead - the first of its kind in Malaysia. Through AR (augmented reality) and sensory technology, fans were able to see the dead come to life, right before their eyes.

Executive Creative Director
Liew San Yen

Creative Director
Birdie Ting

Art Director
Chow Kok Quin

Copywriter
Gary Hor Kok Chiu

Designer
Sim Wu Zheng

Client Service
Elwin Tan, Yap Joo Yee

Programmer
Chia Yong Ling, Jonathan Ong Pao Chang, Saiful Yusoff, Noel Kee, Wong Nyook Ying

 

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