Kancil Awards

The Malaysian Advertising Awards

(11.3) PROMO & ACTIVATION [Use of Digital & Social] - BRONZE, PMS FACTOR, Isobar

 

Title
PMS FACTOR

Product / Service
Maxis Mobile Services Sdn Bhd

Client
Maxis Mobile Services Sdn Bhd

Brief
While other sanitary pad brands tout happy and carefree women having their periods, Libresse realised that the period isn't the problem. It's the days leading up to their period: PMS.

Solution
Libresse created PMS Factor, the ultimate online PMS survival kit. Women could analyse their inner Pre-Menstrual Souls and find out tips and tricks to manage PMS.

Executive Creative Director
Liew San Yen

Creative Director
Birdie Ting

Art Director
Chow Kok Quin

Copywriter
Gary Hor Kok Chiu

Designer
Sim Wu Zheng

Programmer
Jonathan Ong Pao Chang, Wong Nyook Ying, Mervyn Toh Yee Ming

Client Service
Ben Chew, Liew San Ling, Lee Chin Chuan, Gigi Yee

 

Kancil-PublicViewing

Public Viewing Site

 

Kancil-2017

Kancil Awards 2017 Winners

 


Kancil Awards YouTube channel View the Kancil Awards 2006 — 2015 winning entries on YouTube.