Product / Service
Mr. D.I.Y. Trading Sdn Bhd
MR DIY is more than a store that offers a range of do-it-yourself hardware. Its wide selection of supplies serves not just as tools but a source of inspiration. In fact, a visit to the store for DIY enthusiasts will launch them passionately into a desired project or task.
This pair of radio commercials depicts the words of wisdom from a Carpenter and a Chef. In an overt and passionate manner, they comically apply word play in their expressions to allude to the variety of wares available at MR DIY.
Trainer: Alright, with everything in place, let's get our training started! First of all, the content should be convincing, every sentence should be sawn down, strong and forceful! Hammer your point home, make it powerful and resonating! Plane down the main points, so that they are crystal clear. Make the viewpoints incisive, like freshly cut with a knife. Not too fast, or else, you will be chewing on screws. The shape of mouth is important too, not too wide, use a measuring tape if you need to. When things are proper and logical, you will be able to nail it! Attendee: Sir, are you a carpenter or a speech trainer?! Announcer: Mr DIY, lead your life with passion!
Executive Creative Director
Ang Sin Kean
Khor Chia Yin, Leon Tang
Real Time Studios
Production House Producer
Tan Chuan Hui, Ivan Teh, Nicole Chong